Hi! I am Cassandra.
I am a Dutch national, raised in Singapore, Austria and Japan via the expat international school system. By the time I was ten, I had visited most of South East Asia.
I graduated from Central St Martin’s School of Art in London with a fashion and printed textiles degree. I then spent 20 years both as an employee and as an entrepreneur. I worked on my own brands in fashion, handbags and jewellery. I have first hand experience in China production and sourcing working with fashion brands at both value end and high end. But my main passions have always been using waste materials in a value-added way.
It’s this combination of East/West mix, and experience at various ends of the fashion industry, plus a keen interest in sustainability that culminated in the expertise that I can offer to fashion brands today.
Anything can be a print. But a good print has to be very specific to a brand. I worked on print trends and print stories with high street stores such as Warehouse, Next and Lane Bryant and sold prints to fashion houses in Paris, New York and London. I also exhibited my own printed fashion label at London Fashion Week. I launched Orchid & Rose to showcase prints as scarves, made sustainably with a zero waste process.
Most recently I worked with Brazilian brand Totem, created by a local surf legend. We spent a lot of time honing each new garment to match with the brand’s bold prints, work with the unique fabric properties of viscose, and fit its specific customer demographic.
A brand logo is more than a graphic representational of the product. It needs to represent the brand culture and story as well. It’s only after workshopping the brand identity and desired audience character that we can come to a unique creative solution for the logo.
As an entrepreneur I have to continuously figure things out and learn. For example how and where to produce ideas, how to use waste materials commercially, straddling international borders between production and sales, create on brand finishing, and handling cultural differences with producers to name but a few. (Read more about my story here and in my blog here). Talk to me if you are working on a project in sustainable fashion.
Drop me a line at email@example.com. I’m happy to chat without obligation.